I have my doubts about those bulbs. I personally would choose HID over them mainly because the two are completely different in terms of technology involved. The HID gives off a more clean and pure light as well.
Those HOD bulbs (seems like a stupid name to me) look very similar to a well tested halogen bulb design known as HIR. These new HOD bulbs are quite questionable about their performance (need to test one first I reckon) compared to the HIR bulb, which is a GE design and actually does work. The high beams on my Aurion use those bulbs (comes standard with them), and I find they are much brighter than normal halogen bulbs of the same wattage.
Some more reading on HIR bulbs:
http://hirheadlights.com/QUOTE
It was GE's goal to create a bulb that produced 75% of the light output of HID headlights at 25% of the cost. GE sells HIR bulbs for residential lighting and specialized projectors, but decided to stay out of the automotive market and licensed this technology to a division of Toshiba. In fact, Toshiba and GE are among the few companies in the world with the expertise to engineer and build this product. These bulbs attain light levels 75% to 110% brighter than stock as a result of an engineering process that deposits multiple, yet almost invisible, layers of semi-reflective coating on the surface of a specially shaped quartz bulb. This coating ( a titania/silica, zinc oxide/silica, zirconia/silica, silicon nitride/silica, and titania/magnesium fluoride tantalam/silica multi-layer dielectric, according to the patent) reflects a portion of the infrared energy emitted by the filament back onto the filament, causing it to glow brighter and emit more light from the uncoated forward portion of the bulb. Although the filament gets hotter, the glass does not. IT GENERATES NO MORE HEAT THAN A REGULAR HALOGEN BULB, AND IT DRAWS THE SAME WATTAGE AND AMPERAGE AS THE STOCK 9006 BULB IT REPLACES
I personally would stay away from the HOD bulbs. It seems like they are cheap Asian made bulbs and Autobarn is trying to talk it up.