It will be interesting to see how well it does. $3k approx premium over the standard Camry. It may take a few years to get that back, but it also performs better than the standard Camry because it has two motors - 140kw total. The space of a Camry, better performance, and the economy of a manual Yaris. I'm not yet seeing the downside, apart from the fact that it may not get wide acceptance. The competitors in the mid size class would be the diesels I guess, but which of those can you get in this price range? Maybe Epica or Sonata.