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2008 Toyota Hilux Vigo


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After the 2008 Hilux Vigo Pick Up Truck got an early unveil on the Malaysian Toyota website.

The updated Hilux Vigo is finally here! Launched on Wednesday.

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Hilux Vigo Vigo Standard & Extra Cab

Hilux Vigo Smart Cab [NEW Variant]

Hilux Vigo Double Cab

TV ads

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Unveiling

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Past Ads

http://myspacetv.com/index.cfm?fuseaction=...ideoid=19920672

http://myspacetv.com/index.cfm?fuseaction=...ideoid=19920672

http://myspacetv.com/index.cfm?fuseaction=...ideoid=19920060

Official Press Release

New Hilux VIGO “The Peak of Pick-up Evolution”

Mr. Kaoru Hosokawa, Chief Engineer, Toyota Motor Corporation (TMC), Mr. Mitsuhiro Sonoda, President of Toyota Motor Thailand Co., Ltd., Mr. Wichien Emprasertsuk, Senior Vice President of Toyota Motor Thailand Co. Ltd. And Mr. Nigorn Prasertsom, Vice President of Toyota Motor Thailand Co., Ltd. jointly introduced the new Hilux VIGO pickup truck and unveiled the “New Hilux Vigo Smart Cab” on September 3, 2008, at Bangkok International Trade Exhibition Center (BITEC) Bangna, Bangkok.

Mr. Kaoru Hosokawa, Chief Engineer, Toyota Motor Corporation (TMC), Mr. Mitsuhiro Sonoda, President of Toyota Motor Thailand Co., Ltd., Mr. Wichien Emprasertsuk, Senior Vice President of Toyota Motor Thailand Co. Ltd. And Mr. Nigorn Prasertsom, Vice President of Toyota Motor Thailand Co., Ltd. jointly introduced the new Hilux VIGO pickup truck and unveiled the “New Hilux Vigo Smart Cab” on September 3, 2008, at Bangkok International Trade Exhibition Center (BITEC) Bangna, Bangkok.

Hilux VIGO : Thai No. 1 Pick up

The Hilux VIGO pickup is an important model in the IMV project which is a project for production of 1-ton pickup trucks, multi-purpose vehicles, engines and parts for domestic sales and export. The project, started from around 5 years ago from its introduction, is result of a Bt30 billion investment and the first product was introduced into the market on August 25, 2004. The Hilux VIGO received tremendous customer response and made history in the Thai pickup truck market with 22,000 orders placed within the three-day launch period. Cumulative sales of the Hilux VIGO now amounts to 615,897 units* and it has been hailed as the number one pickup with 17 quality awards from three international institutions while more than 503,217**units have already been exported to the global market. The Hilux VIGO is a pickup which is globally accepted in terms of performance, fuel economy, versatility, durability, making it the most popular and top-selling pickup truck in Thailand.

* As of August ‘08

** As of July ‘08

Mr. Mitsuhhiro Sonoda, President of Toyota Motor Thailand Co., Ltd. said “Popularity of Hilux Vigo extends beyond Thai market to global markets. We extraordinarily delicate ourselves in designing these advance features in new Hilux VIGO such as comfortability, safety, durability, and economical value to our customers. This new Hilux VIGO transforms perfect drivability to perfect life style of VIGO’s owner. The Hilux VIGO is the most valuable one-ton pickup truck in the market.”

“Our introductory model is Smart Cap model which is designed and developed by Thai engineers from Research and Development Center of Toyota Motor Asia Pacific Engineering and Manufacturing, Thailand. This model uses advance technologies to enhance comfortability and to response to various usage functions. We are confident that Hilux VIGO Smart Cap will receive warm welcome from our customers”

Mr. Hosokawa, Chief Engineer of Toyota Motor Corporation, said “IMV project is very challanging project aiming to develop as a global strategic vehicle of Toyota to suit usages in both of business and personal transportation. The exterior style of the new Hilux VIGO has been changed to tough and aggressive look. A new feature, SMART CAB, was specially designed and caters to the Thailand market both 4x2 and 4x4 segment. We hope that Smart cab can be your best partner to create a new car life with more versatility for enjoying holidays. I am confident that these improvements will greatly enhance the competitiveness of Hilux Vigo and maintain No. 1 position in the Pick Up market as well as will be loved by Thai customers more and more”

Mr. Nigorn Prasertsom, Vice President of Toyota Motor Thailand Co., Ltd. said “New Hilux VIGO is technological innovation of pickup truck which is ready to fulfill all functions. For loading technology, standard model emphasizes on durability and economically loading. For comfortability technology, Smart Cap model satisfied all needs for various cap usages. New features include Access cab that can open up to 92 degrees, extended cap that is 1793 mm, Global Outstanding Assessment (GOA) body structure with double lock with striker to ensure the highest level of safety of passengers, and fully equipped comforted features. For safety technologies, Double Cap model is the first pick-up truck to fully install newly developed safety technologies such as Vehicle Stability Control (VSC), Traction Control (TRC) and Brake Assist (BA). Furthermore, features installed to increase comfort level to the same level as a passenger car include, Cruise control, 6-way adjustable electric power seat with leather package, Optitron meter providing the best visibility in any time, and so on.

Mr. Wichien Emprasertsuk, Senior Vice President of Toyota Motor Thailand Co., Ltd. said “Because of outstanding product fully equipped with advance technologies, we believe that new Hilux VIGO will receive a good response especially Smart Cap Model. We have confidence that VIGO Smart Cap will change pick-up market structure and that this type of vehicles will become a new trend of pickup truck with Access Cap. To communicate with our customers and the general public, we host various activities to promote high performance and outstanding features such as VIGO Smart World with performance and stunt shows from Hollywood at BITEC, Bangna and bring technological world to custumers in 22 provinces nationwide. Furthermore, monthly sales target of this new VIGO from the opening to the end to this year is 15,000 units.

New Hilux VIGO …The Peak of Pickup Evolution

http://www.toyota.co.th/en/news_details.asp?news_id=53

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