I'll just add my 2 cents worth here. I was looking at a Honda Civic and asked the salesman about servicing costs as I had heard that Honda charge a lot. The salesman basically said bring your car here for the first free service but after that don't bring it here, he recommended Ultra Tune. Told me the 40k service here would cost $800, anyone else $400. Basically told me buy your Honda from here but dont get it serviced here. His body language though said it all. I am not recommending Ultra Tune but dealer service is an issue. These guys at the dealerships are, I suspect under a lot of pressure to get throughput, and time is measured. Anyhow, on Toyota dealership service - franchise and company owned - they will not be getting my business anymore. :D