Toyota is doing a good job making profits but in terms of the corolla, the competitors are providing better cars in that segment (flame suit on!). Especially with the engine....they are always 0.2L or more smaller....name a competitor in that segment that still uses a 1.8L in their range??? (Kia, Hyundai, Mazda, Ford, Mistubishi are all larger engines, actually they may be larger cars as well, fiesta XR4 is a 2.0L).... At the end of the day, who is to say which car you like??