You must have a crappy dealer then.
Here is my receipt for my 60,000km service. Dealer details are included. I provided my own engine oil and brake fluid. It may not be the cheapest service around, but the location is convenient and compared to some other dealers, when I call to book it in, I can usually drop it off that same afternoon for the evening service or first thing the following morning for standard day service.
If they supplied the fluids, I would estimate the cost to have been around $299.
The same dealer now wants $640 for the same 60k service. Admittedly I am not supplying my own fluids, but that is a huge difference..