yep, retail was about $3,500~ but now i think you can bargain it down too $2,900~ depends how good you are!.. If your expecting to pay $500 dont bother with a HDD unless your going carputer styles but you gotta go into full detail with that. You get what you pay, and i can assure you that ebay non branded headunits are very :/, cousin bought a $500 dvd player and it buggered up a few weeks later.