There are only a certain amount of slots in the computers memory which is divided into Master keys and Valet keys, it should be 4 master keys and 2 valet. Depending on what transponder system your key is using, a lot of these can be cloned so the car can not differentiate between the original and cloned key, which means that you can have as many as you like. This is not something that Toyota can do. All the Toyota keys can be cloned excluding the Prox keys and transponder ones with a "H" stamped on the metal blade. If you have an existing master key you can program and delete the keys yourself, so no trip to the dealer. Unless it's changed in the 2013 model.