Which one in the Advan lineup? There are quite a few Advans, ranging from high performance to outright semi-slicks and slicks =) If you're talking about the Advan AD07/AD08 Neovas, they're "Ultra High Performace" street tires, hence they're going to be very soft and focus on outright performance rather than any "comfort" so if you're after some comfortable, durable and reduced road noise, definitely NOT the tire you're after. Same goes for Bridgestone RE01-R and RE11s, same for most of the Ultra Performance Tires :)