Conquest has gone a bit cheaper from being the same as the SX. The ZR has gone a bit cheaper too I think.. Edit: oh and this is comparing prices when I was buying my car, at the start of 2009. Peter. thanks guys. just went to a dealer and had a quick word for some very prelim info. 2010 manufactured rollas wont be here till March, and apparently for ascent auto we are looking at 27-28k, without any negotiations, trade-ins etc. so guess we gonna stay with the edge. keep the responses comin though, really appreciate it! cheers. 27-28k for an ascent is getting your heart ripped out through your wallet. I would have to say it has RISEN!! i got my ZRE for 20,400 drive away... lol!!