The only downside to these type of brands is how long they will be around ie warranty and after care sales. Also the quality of electronics will be less. There are only a few large manufacturers of lcd panels around so lots of companies use the same panels ie Sony and Samsung, What counts is the electronics controlling it. I was in retail for a few years and clearly learnt your big companies like Sony, Samsung, Sharp and Panasonic make good quality stuff and have the customer service and name to compare. The old saying you get what you pay for.