Micky!! That is such a deplorable attitude to have...yes, you look after your car, and yes you have had to pay more - something you have chosen, or been educated enough to do, though.
Even if they are only catching up, that in turn means you are now paying EVEN more than what you have just whined over. Therefore, their whinge is completely justifiable! So is it a case of "poor you" because you pay for higher octane? NO! The price increase is the same across the board. So any percentage increase you have to pay, the rest of the public too have to fork out for. It is all relative...
If anything, you should sympathise with the unleaded public - a lower price for them means a respectively lower price for you.
Dude, you need to toughen up. It cant always be about helping the masses, you gotta look after yourself.
Well, i guess you havent worked there long enough yet, you still have a soul :P