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Posted

Recently across Sydney, people might have noticed that Shell is installing a digital component onto their price board advertising the cost of unleaded, when a 4cpl discount ticket is used.

However, it is now becoming common for them to advertise the price of their discounted (4cpl) E10 and not regular. They then have the standard E10 yellow box and the unleaded is then underneath. Diesel and AutoGas have disappeared and you know have to drive to the pump to see the price.

Discount E10: (digital red numbers)

UnleadedE10: (Black on gold background)

Unleaded: (Black on gold background)

This is extremly deceptive as it is luring customers into the site under the impression of cheap fuel. These red digital numbers stand out really well at night, and are almost unmissable. So if you see a shell next to another station and from a distance the cost at shell is about 7-8cpl cheaper than the other site, they probably have the ethanol advetised.

Has anyone else noticed this?

Just something to watch out for!


Posted

Yep it's actually their new strategy implemented last week. Makes all other servos look bad because they appear so cheap, when actual fact the stuff they're selling cheap is the E10 crap, plus shop-a-docket discount

Posted

they have been doing that, not at Shell though, at one particular servo in Wollongong for ages.

Posted

i love philip, driving across melrose Dr heading to melrose. always BP is a few cents cheaper, and Shell got his new crap stuff. what a waste!


Posted

Up here in Brissie, I know of a Woolworths/Caltex and a 7Eleven that does the same thing.

Someone should blow price boards up! Sorry, just watching a re-run of Kingswood Country on Foxtel! :-)

Posted (edited)
Someone should blow price boards up!

yeah, I propose a "project mahem" style retaliation! hehehe

(just in case there are any counter-terrorism agents reading this, this is a joke) hehehe

Edited by qkslvr

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