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New Ford Focus Ad?

AUR15
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AUR15 Mentor

AUR15

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Has anyone seen the ad?. a Diesel Focus saying it can go further than a Corolla? Well DUR its a friggin Diesel lol. But i thought they wouldnt be aloud to bag out other brands?

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Hiro Grand Master

Hiro

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Has anyone seen the ad?. a Diesel Focus saying it can go further than a Corolla? Well DUR its a friggin Diesel lol. But i thought they wouldnt be aloud to bag out other brands?

The ad makes sense (once you see the full version - I kept seeing the short version where they just say "Who's more likely to bring you this show? Ford of course" which makes no sense in isolation), in that they are relating the economy of their newest car against the most popular and best selling car in the category. Holden did the exact same thing comparing the diesel Captiva to the petrol Territory - obviously the diesel is going to come out better.

When you have a product that you are trying to sell you try and emphasise the good points over the rivals whilst not mentioning or ignoring the bad points. It's marketing, pure and simple, and all the car companies do it in one way shape or form.

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eviltwin Grand Master

eviltwin

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my girlfriend and i saw this the other night and amongst the fact that i did have a chuckle over the whole diesel versus petrol thing i had another good laugh when my girlfriend said " that focus looks so **** id rather run out of fuel in the corolla" lol she got a pat on the head and a good girl from me :lol:

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Armstrong Veteran

Armstrong

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i think there was an add for the lancer or corolla where they compared the following top revals:

*COROLLA (best of all)

* LANCER

* FOCUS

and all it was saying was what the models didnt have that the corolla or lancer had. This was shown about 2 months ago. I think because of that add now all these other adds have appeared.

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Hiro Grand Master

Hiro

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i think there was an add for the lancer or corolla where they compared the following top revals:

*COROLLA (best of all)

* LANCER

* FOCUS

and all it was saying was what the models didnt have that the corolla or lancer had. This was shown about 2 months ago. I think because of that add now all these other adds have appeared.

Pretty sure that was the Lancer, and it had Corolla, Focus, Mazda3 and they compared the Lancer favourably to each of the cars, but only in one segment - ie they said it had more power than the Corolla, but better fuel economy than the 3, and more room than the Focus etc etc, totally ignoring that those were the only things at which it was better at than the competition - ie the Mazda had more power, the Corolla better fuel economy, and the Focus more room and so on.

Always take car advertising with a mo-fo grain of salt (like an entire salt shaker) anyway, they do anything to try and make their product look better than the opposition even if it isn't.

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DJKOR Grand Master

DJKOR

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Thinking about advertising reminds me of the home shopping ads for things like the 'ab-roller' etc. They come out with some new fancy creation and then completely bag the previous model... which they were marketing like crazy the month before.

Makes me laugh at how they still manage to sell heaps.

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SuperDave Grand Master

SuperDave

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As Hiro says, its just marketing. At the end of the day they are only trying to convince the swinging car buyers. There is no point trying to defend the Corolla over the Focus or the other way around or with any car verses another car. People should buy a car that suits their purpose*, and wouldn't the world be boring if every car on the road was the same?

*Saabs don't have a purpose.

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Sahara 09 Enthusiast

Sahara 09

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Has anyone seen the ad?. a Diesel Focus saying it can go further than a Corolla? Well DUR its a friggin Diesel lol. But i thought they wouldnt be aloud to bag out other brands?

I wouldn't worry too much the focus may run longer on a tank being a diesel but bet ya bottom dollar the corolla will still be going long after the focus is dead and buried :)

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trentmeyer23 Grand Master

trentmeyer23

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my girlfriend and i saw this the other night and amongst the fact that i did have a chuckle over the whole diesel versus petrol thing i had another good laugh when my girlfriend said " that focus looks so **** id rather run out of fuel in the corolla" lol she got a pat on the head and a good girl from me :lol:

U said girlfriend right? :P

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MetalGod Enthusiast

MetalGod

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my girlfriend and i saw this the other night and amongst the fact that i did have a chuckle over the whole diesel versus petrol thing i had another good laugh when my girlfriend said " that focus looks so **** id rather run out of fuel in the corolla" lol she got a pat on the head and a good girl from me :lol:

yes, she is a good girl. lol

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Rolla Boy Grand Master

Rolla Boy

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Stupid ad, lets compare two totally different products and call it smart advertising, what else would you expect from Ford???

Was listening to the new Holden ads this morning on the radio and they have the right idea... They don't compare with anything else, just talk about the car, it's features and price... What more do you want???

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