With those types of waxes it takes quite some effort to remove it all and reveal the shiny/smooth paint below. I'm not sure what product you're using, but with the products I use, this is the process I use to apply and remove paste type wax after the car is washed... Apply to one panel at a time. Apply wax in small circular motion. Wait until wax starts to dry and appears to have a hazy/powdery finish (Usually 5-10minutes) Take 1 clean dry cloth and buff in a circular motion to remove the bulk of the wax. At this point in time the wax should be visibly removed but the paint work still wont be all that glossy, this is because there's still some wax there. Take another clean cloth and again buff in a circular motion where you did before, the paint will really shine now and you'll feel it being alot smoother below the cloth. Why two cloths. The first removes the bulk of the wax and will get clogged up with it. So when you keep buffing with this, you're kind of re-applying the wax and not getting anywhere unless you work very very hard and long. The second cloth removes what remains and brings out the shine. As a last step, I also quickly wash the car with a clean soft sponge to remove anything I've missed and bling bling you're done.