Happy hours should be just that... 1 hour, early in the night to get patrons through the door. rotating happy hours is the problem, where they put a certain, different, drink on sale every hour, for an hour. People just rotate their drinks through the night depending on what is cheap. I know that's what I did in my undergrad days, used to cost me about $15 for a night out on the town. Now I'm lucky to get 3 beers for that. I think people need to take more responsibility for their own actions and know what their limits are.