They are whiter than the factory standard bulbs, but no blue in them. They might have a very slight yellow in them, but I can't be certain. They are really bright though, sometimes when stopped at the traffic, the reflection of them off the car in front makes you squint. They are australian approved bulbs too. I bought mine from Repco a couple of years ago and they're still going strong. http://www.narva.com.au/Globes_21.html